During my “Package Design” Class, I had the opportunity to study the history of packaging, the psychology of consumers, and overall understand a new physical sense of design.

The prompt of this project was to create a beverage company based on a unique feature of Kentucky, my home state. I chose to focus on the moonlight illuminated waterfall at Cumberland Falls, Corbin KY. The reflection creates a rainbow at midnight.

Since the alcohol industry is so vast in marketing, there was an abundance of resources and inspiration for me to incorporate. Included in final images is an image of just some of my logo conception.